Ariff Razak | UX/UI Design, Branding & Art Direction

Hi there! I'm Ariff Razak, a Singapore-based product & experience designer. I own end-to-end user experiences: research, prototyping, delivery, and set the design standards that keep them consistent across every touchpoint.

Selected work

Braiven

Role: Product & experience design

Product

AI & IoT orchestration platform

Braiven (formerly known as Brazn) is an orchestration platform that bridges the gap between Computer Vision AI and IoT for different industries.

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REBL

Brand

REBL is a data-driven, full-service digital & social media agency. The brand concept revolved around the idea of disruption of normalcy, a shakedown of status quo to refresh the modus operandi.

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The Friday Bakery

Proposal

Proposal and identity exploration for an independent bake shop in Singapore, The Friday Bakery.

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