The Real Chef Challenge

To create awareness and facilitate engagement around the Lady’s Choice Real Mayonnaise activation, The Real Chef Challenge.

Target audience: chefs in hotels, Western and local restaurants who use Lady’s Choice at home, but not in their restaurants due to cost.

When it comes to making a great dish with Lady’s Choice Real Mayonnaise, the skill of the chef plays a big part. In this treatment, we made the chef our focus, highlighting that this competition is a chance for them to showcase their chefmanship skills.